.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to getting billions in venture capital annually, have brought up nearly $360 million up until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn is due to market saturation, elevated regulative stress, and also financial uncertainties.ADWEEK spoke with five VCs that continue to buy adtech firms, even with these challenges, about what they are seeking and also what they stay away from. Perhaps unsurprisingly, these entrepreneurs are actually targeting possibilities in privacy-focused modern technologies and also industry-specific areas including connected television.